Guitar Hero's Adwords and Taylor Swift
Although Beatles: Rock Band beat Guitar Hero in September Sales, Activision (the parent company of Guitar Hero) still has an amazing marketing arm pushing their product. While searching for Rock Band, you'll see competitive Guitar Hero ads. When searching for Guitar Hero, you won't see Beatles: Rock Band ads. True, Beatles: Rock Band is a more exclusive product (many may argue better), but there is something to be said about a product that's just "good enough" with strong brand name. While Macs are considered by many to be the better product, Microsoft still owns 95% of the computer market. Great products don't always win the race, "good enough" products do and there may be parallels in the Guitar Hero/Rock Band battle to come.
Oh... and somehow Ellen Degeres was able to give away Band Hero to every audience member recently when this year's ingénue Taylor Swift said the mystery word "spiral staircase" on her show. Oddly enough, Taylor Swift is a featured artist on Band Hero. Am I attributing too much to Guitar Hero or is it just coincidence?Well, you decide before the vid before it gets removed:
